Aashirvaad atta is made from the choicest grains – heavy on the palm, golden amber in colour and hard in bite. It is carefully ground using modern ‘chakki – grinding’ process for the perfect balance of colour, taste and nutrition which also ensures that aashirvaad atta contains 0 percent maida and is 100 percent sampoorna atta. The dough made from aashirvaad atta absorbs more water, hence rotis remain softer for longer.